Could Your Brand Be a Movie?

Hollywood movies are so well produced that it’s easy to be seduced by the craft. But if you break it down, there is actually a great deal of structure to a well-crafted film. Many dismiss it as formula. But the more accurate truth is that the art of moviemaking is a complex matrix themes and elements that overlap seemlessly, when done right.
In The Matrix, when Neo first meets Morpheus, many elements of moviemaking magic come together. There are dozens of storytelling elements that encapsulate the movie’s premise and set up the structure and motivations of the entire movie—and they are executed with an extremely high level of artistry. It’s the entire drama of the movie in a two-minute nutshell, and many moviemaking magic tricks overlap perfectly.
Of course, many sci-fi fans would complain that the verbal explanations in The Matrix are excessive, and we concur. Many explanations are already inherent in the action and implications of the movie’s progression. some are completely unnecessary, and some could have been communicated visually instead.

Morpheus’ speech begins:
Let me tell you why you’re here. You’re here because you know something. What you know you can’t explain. But you feel it. You’ve felt it your entire life. That there’s something wrong with the world. You don’t know what it is but it’s there, like a splinter in your mind… driving you mad. It is this feeling that has brought you to me. Do you know what I’m talking about?

Relationships – Mentor/Hero:
Let me tell you why you’re here.
Though the overt relationship is Morpheus as teacher and Neo as protégé, Morpheus hints that those roles may be reversible when he says: “No, the honor is mine.”

Motivations – Physical/Emotional:
You’re here because you know something.
Action is an outward manifestation of an inner desire.

Mysteries – Explore/Discover:
What you know you can’t explain.
When Morpheus explains Neo’s choices, his explanation is purposely vague. The mystery keeps the audience interested.

Story Arcs – External/Internal:
But you feel it. You’ve felt it your entire life.
Neo wants to go to a new place, he will also face new challenges that will force him to grow as a person. The audience knows that Morpheus has other plans; he told Neo so much earlier in the movie.


Trinity hints at the premise shift when the normal cause/effect expectation is reversed:
“It’s the question that drives us. It’s the question that brought you here. You know the question just as I did. The answer is out there. It’s looking for you. And it will find you, if you want it to.”

Can your brand be a movie?
The answer will find you, if you’re open to it.